Use of Social Networks
If I had a product creator asking me the best ways to use social networks, I would advise them thusly: Twitter: Use this for announcements. It's not useful for conversations. Facebook: Use this for keeping up with friends and family only. Don't friend fans or people you don't know. If you have a Facebook Page for your company/product/what-have-you, use it for announcements. If you have a Facebook discussion group, let the fans discuss your product. Reply when something catches your eye. If there was one place on Facebook that I were to suggest the creator cultivate professional interaction, this would be the one place. Google+: Use this for your professional postings. Post thoughts, new developments, pictures, convention info, etc. on this forum, and interact with the people in your circles. Reply to comments. Comment on the posts of others in your circles, especially prolific posters who have lots of other active people in their circles. Do some Hangou...